While Uplay has since abandoned this requirement and affected games have been patched, many gamers still associate the Uplay name with restrictive digital rights management. Uplay also required a constant online connection at launch, halting in-game progress if internet service was interrupted. Uplay requires registration for another service on top of existing Xbox Live and PlayStation Network memberships, and effectively blocks players from accessing content within purchased games if they aren’t logged in.
Uplay has been widely criticized among the gaming community for its intrusive presence in a large number of Ubisoft games. Units can be redeemed for exclusive in-game content that is otherwise inaccessible. When logged in to Uplay, players earn Units for completing Xbox Achievement-like Actions within all supported games. Uplay, introduced alongside Assassin’s Creed II in 2009, is a gaming platform and social network that connects Ubisoft-published games across consoles, PCs, and browsers. Many players report that previously downloaded Uplay apps on consoles now carry the Ubisoft Club branding, though other changes to the service are not yet apparent. Ubisoft Club will apparently replace Ubisoft’s existing Uplay service.
Other exclusive perks for Ubisoft Club members include DLC, beta invitations, and “limited edition goodies.” The service will also regularly issue limited-time discounts for select games purchased at Ubisoft’s online digital storefront.
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